George Rouse George Rouse Resume | Search Leadership, SEO & Digital Growth

View the resume of George Rouse, covering leadership in search, SEO, digital marketing, analytics, paid media and web development.

Experience

March 2025 - Present

Kaseya

- Reading, UK

• Lead strategic direction for the company’s search initiatives to drive organic growth.
• Oversee SEO team and coordinate cross-functional collaboration with SEM and social teams.
• Develop metrics and reporting to present insights to marketing leadership and executives.
• Implement data-driven improvements to maximize ROI on organic search campaigns.
• Leverage technical expertise in coding (HTML, PHP, Java, Python) and analytics tools for enhanced campaign efficiency.

April 2022 - March 2025

Kaseya

- Reading, UK

• Ensured consistent brand messaging across organic search, SEM, and social channels.
• Monitored performance metrics and competitive landscape to identify growth opportunities.
• Optimized internal processes to improve marketing delivery efficiency.
• Applied technical skills to automate reporting using SEMrush, Google Analytics, and Data Studio.

May 2020 - April 2022

Datto

- Reading, UK

• Built Datto’s SEO function from the ground up, including hiring key digital roles.
• Established end-to-end lead tracking and KPI reporting for regional/product teams.
• Developed fast-paced digital growth strategies despite pandemic and regulatory challenges.
• Ensured corporate website compliance with GDPR and CCPA regulations.
• Collaborated closely with SEM, social, and product marketing teams to align strategies.

Jan 2020 - May 2020

Datto

- Reading, UK

• Managed integrated global marketing campaigns to support revenue objectives.
• Coordinated messaging, content, architecture, segmentation, and reporting.
• Collaborated with product, content, regional, and digital teams to maximize engagement.
• Focused on driving solution-based education throughout the buyer journey.
• Oversaw planning and execution of global marketing initiatives.

Jan 2016 - Jan 2020

Datto

- Reading, UK

• Managed up to 50 EMEA marketing campaigns simultaneously.
• Supported the creation of marketing plans for UK, Ireland, Nordics, Benelux, and DACH regions.
• Tracked leads, monitored KPIs, and ensured campaigns contributed to revenue.
• Worked across departments including design, operations, content, and IT.
• Gained broad marketing expertise, from web design and video production to reporting.

August 2011 - Dec 2015

Jigsaw Design Studio

- Reading, UK

• Developed 100+ websites, product packaging, and print materials for clients.
• Managed SEO strategies using Google Analytics, Tag Manager, Screaming Frog, and SEO PowerSuite.
• Ran Google Ads campaigns for 20+ clients, managing budgets and content.
• Built websites with HTML, CSS, PHP, JS; worked with WordPress, Magento, OpenCart.
• Mentored two staff members and oversaw project workflow, invoicing, and quality control.